Director Of Apparel / Fashion Design at SHYFT Global

Lizvette Damman

The journey of creating feeds my soul. It is something I chase after on a regular basis. I want to create beautiful and inspiring things that bring joy, identity, & wholeness to people’s lives. Fashion let’s me do just that.

I specialize in apparel design and development. With 13 years of experience in building apparel brands, product categories, & collections from concept through mass production for companies like J.C.Penney & Macy's. My career has gone between apparel design & product marketing at Ad Agencies like TRG in Dallas, all with the curiosity of growing businesses (living organism & to some extent "design" in itself).

Currently, I am working to establish the apparel department at Shyft In Orem, Utah. My responsibility is to lead the design and development for our apparel brands, establish the process, & train the apparel team. 

I was born and raised in Texas and jumped at the opportunity with my husband to move to Utah at the end of 2020 (for the love of the mountains). I love the outdoors, travel, art, live music & food. Since childhood, I have been a fashion nerd; How apparel & accessories function, perform, are made, and inspire. I am fascinated by the journey of the design & development process. Bringing an idea to life.

I definitely feel lucky and grateful to be able to spend most of my days doing what I love. Design. Fashion design.