hupfeld hoerder

My name is Hupfeld Evers Hoerder and I am from the beautiful, Fiji Islands. I am of Rotuman- German Origin born and raised in Fiji. I have worked in the Fashion Industry in Fiji for over thirty years. I began designing whilst pursuing my undergrad studies at University with just making simple shift dresses to casual resort wear, slowly the demand grew for more formal gowns and bridal wear incorporating authentic fiber with a westernized design and this eventually lead into haute couture category.

Most of my garments are exclusive designs and on made-to-measure mode. I have also moved into textile designs, where I have created fabric designs for our Fiji National Athletes to the Olympic and Commonwealth games, with some other major organizations in Fiji. I have also won national fashion and business awards that has immensely put me on an advantage position. In 2008, I was the only designer in the pacific that was represented at the fist Islands of the World Fashion Week and was a finalist for both major categories in Cultural Wear and Eco-Wear. And recently represented Fiji at Style Pasifika Fashion Show in New Zealand as part of the “Real New Zealand Festival and the Rugby World Cup in October 2011.

Currently, I have started manufacturing a limited-edition line targeting the affluent market and have started distributing them at selective outlets in Fiji. Eventually, I would like to have the opportunity tap into the international market. My accolades of awards both national and international and participation in international fashion shows have given me many opportunities and exposure. I now have established a niche market with Fijians and other Pacific Islanders leaving overseas where I have sent exclusive garments and hand painted fabrics as far as the US, Brussels, Australia, New Zealand, Korea, Germany and many more.

SPECIALITIES

My specialty is in the area of casual resort wear and Pacific Haute Couture. My work basically integrates the old and the new, stimulates the passion for someone bold enough to stand out in a crowd and be oneself. Hupfeld Hoerder designs also promote a strong sense of pacific cultural theme through to resemble who I am and this is to promote conserving ones identity and heritage that is so important to us in Fiji and the Pacific. I utilize and incorporate authentic fibers and other natural resources from the pacific into the creation and development of my designs, and the use of vibrant colors’ to signify various themes; hence the focus is to promote an eco-friendly or green environment for the future generation.

 “Fiji – Pacific Fusion” – will create a synchronization of the old and the new as well as the integration of our unique Pacific culture here in Fiji. A true essence and signature of what Fiji is known for, incorporating authentic fibers of the Pacific, with island motifs, beads and accessories.

 

My line will also showcase the plus size category that is dedicated to the beautiful men and women of the Pacific. Decorated, accessorized and hand painted with the vibrant colors’ of the Pacific’s flora and fauna, deep blue seas to turquoise lagoons and the lush green vegetation of the coconut palms to celebrate “Pacific fusion”. In conjunction with the theme “Fiji – Pacific Fusion” each design using colors’, motifs, fabrics, designs and accessories will represent the following issues faced by the Pacific region and people today:

  1. The Environment – focusing on sustainability and an eco-friendly environment, also focusing on issues relating to climate change and its detrimental effect on the rising sea level.

  2. Preservation and Conservation of culture and tradition in the Pacific.

 CAREER HIGHLIGHTS

 2023

  • Fiji Fashion Week – May/June

  • FOMA – July

  • Wearing Fiji Project - September

  • Style Fiji – December

 2022

  • Fiji Fashion Week – May

  • Wearing Fiji – September

  • Pacific Runway Casual Powerhouse, Sydney

  • FJFW Awards night – Legend Award

  • Style Fiji – November

  • Commenced Ph.D.  – Candidate –University of Western Sydney

 2021

  • Fiji Fashion Week 1st virtual show – November

  • Wearing Fiji Fashion show – November 16th

 2020

  • Fiji Fashion Week – November

  • Wearing Fiji - Sept

 2019

  • Fiji Fashion Week – May

  • Fiji Fashion Festival – June

  • Style Fiji – November

2018

  • Pacific Fashion Festival – Brisbane - November

  • Swarovski Project

  • Style Fiji, Nadi

  • Fiji Fashion Festival - June

  • Fiji Fashion Week – May

  • Representing Fiji for the Commonwealth Eco cultural exchange Fashion project in London

  • China – Textile Management – Shanghai in March

 2017

  • Style Fiji December.

  • Designed Fiji’s National costume, Talent and Crowning gown for Ms World Fiji, –Nanise Rainima.

  • Pacific Fashion Festival October 28th, Brisbane

  • October 21st - Pacific International Runway show in Sydney.  Fiji Fashion Week-May:

2016

  • Designed Fiji’s National costume for Ms World Fiji -Pooja Pryanka

  • Dec – Style Fiji – Sofitel Beach Resort and Spa

  • October - Pacific International Runway show in Sydney

  • October - Donated and gifted a couture piece to the Australian National Museum in Sydney

  • Participated in Pacific Fashion Festival - Brisbane

  • Fiji Fashion Week-September:

    • Premier Designer of the Year

  • Special Achievement Award

  • Textile Designer of the Year

 

2015

  • Style Fiji, Nadi – Sheraton Fiji Resort – bridal collection

  • Fiji Fashion Week: Resort wear and Established showcased second bridal collection

  • Designed the National costume for Ms World Fiji (Brittany Hazelman) which was placed in the top 10

2014

  • Style Fiji, Sheraton Fiji, Denarau

  • Fiji Fashion Week: Resort wear and Established showcased first wedding collection

2013

  • Style Fiji, Denarau Nadi

  • Judge for the World Supermodel, The Pearl Pacific Harbour

  • World Supermodel Fashion Show, The Pearl Pacific Harbour, November

  • Fiji Fashion Week, Winner - Eco’s of the Pacific

  • Charity Ball in Sydney, September

  • (BFTE) Bula Fiji Tourism Exchange, Bridal show collaborated with BRIDES.com at the Intercontinental Resort and Spa, May 15th

 2012

  • LPFS – London Pacific Fashion Show – London

  • Fabricating Fashion Workshop – Norich University, London

  • Fiji Fashion Week – Winner of  the Eco-Pacific Fashion Show

  • Style Fiji – Sheraton Fiji, Nadi

2011

  • Style Fiji – Sofitel Resort and Spa, Nadi

  • Invited to by the New Zealand Prime Minister to showcase at the Rugby World Cup – Style Pasifika New Zealand Fashion Show for the International category selection.

  • Fashion cultural presentation for Tourism Fiji to host the American Travel Writers Association at the Shangri-La Fijian Hotel

 2010

  • October, Fiji Day Celebration Fashion Show at the Langham Hotel, Melbourne and won Overall best Designer for the event and award given by Rob Crombe the owner of KOOKAI

  • July, Fashion Show for the White Ribbon project for young mothers, Novotel, Lami, Fiji.

 2009

  • Hartford Fall International Fashion Show - Connecticut

  • Won the Premier Designer of the Award for 2008-2009 Fiji Fashion Week

 2008

  • November – represented Fiji at the 1st Islands of World Fashion Week in Bahamas amongst 32 countries around the world and was finalists for the following categories

  • Eco-wear & Cultural Wear

  • Designed Wardrobe for Ms Hibiscus 2008 – Miss Filo Tuivanualevu to the Miss South Pacific Pageant in American Samoa

 2007

  • Designed Wardrobe for Ms Hibiscus 2007 – Miss Lusia Delai (Ms Reserve Bank of Fiji)

2005

  • Awarded the Fiji Development Bank (FDB) Small Business Awards and this includes the overall Premier Award for Small Business; Award for Young Entrepreneur and the Award for the Handicraft and Fashion

  • Designed Wardrobe for Ms Hibiscus 2005 – Miss Shital Ram (Ms Reserve Bank of Fiji)

 2004

  • Designed Uniforms for various establishments like the Outrigger on the Lagoon and Home Finance.

2003

  • Designed the Fiji Team Uniform for the South Pacific Games 2003

2001

  • Designed the Fiji Team Uniform for the Commonwealth Games in Manchester, UK

  • Costume Designer and Make-up Artists for the Film Set in Hawaii and in Rotuma for the feature movie “The Land Has Eyes” Directed by Vilisoni Hereniko. Worked on the set with Rina Owens.

  • Red Cross Fashion Show 2001

    • Winner - Rubenesque Category

    • Runner-up – Casual Resort Wear

2000 

  • Designed the Fiji Team Uniform for the Sydney Olympics 2000

  • Fashion Coordinator and Assistant Art Director for the Fiji Contingent at the 8thPacific Festival of Arts held in Noumea, New Caledonia. Exhibited a Fashion Show in Noumea, showcasing all our Cultural & Contemporary Garments.

  • Red Cross Fashion Show 2000

    • Runner-up – Ethnic Wear

    • Runner-up – Rubenesque Category

1999 

  • Organized and Coordinated a Cultural Presentation and Fashion Show at the Tradewinds Hotel for the Women’s World Craft Meeting.

  • Red Cross Fashion Show 1999

    • Runner-up - Casual Resort Wear

    • Winner - Ethnic Wear

    • Runner-up - Funky Club Wear

    • Winner - Rubenesque Category

    • Runner-up - Rubenesque Category

    • Overall Winner for the Premier Award “Fashion Designer of the Year”

1998

  • Red Cross Fashion Show

    • Winner Rubenesque Category

    • Runner-up – Rubenesque Category

    • Winner – Funky Club Wear

  • Wella Fashion Awards – Sheraton Fiji Resort

  • Winner – Maternity Wear

  • Encouragement Award – Casual Resort Wear

  • Encouragement Award – Bridal Wear Encouragement Award – Beyond 2000

1997

  • Official Chaperone for Ms Hibiscus – Letila Mitchell to the Ms South Pacific Pageant in Auckland, New Zealand.

  • Wella Fashion Awards – Sheraton Fiji Resort

  • Winner – Casual Resort Wear

 1995

  • Wella Fashion Awards – Sheraton Fiji Resort

    • Winner – Casual Resort Wear

 1994

  • Wella Fashion Awards – Sheraton Fiji Resort

    • Winner – Casual Resort Wear

Postal Address: GPO Box 13430, Suva, Fiji

Cell Phone: Suva, Fiji: (679) 9952 144

Email: hupfeld.hoerder@gmail.com