HEGGY GONZALEZ

Creative Mentor Aveda Institutes Freelance Editorial Stylist & Platform Artist Art Director & Producer

With nearly two decades of experience as an acclaimed freelance artist, Heggy stands as the guiding force and creative mentor at Inspire Greatness Aveda Institutes. Renowned for her exceptional talent, she has garnered accolades such as the NAHA Editorial Stylist of the Year award. Heggy's expertise lies in the realms of editorial photoshoots, fashion showcases, platform presentations and exclusive glam services. She boasts a global portfolio, having served as a session stylist worldwide, and is sought after by cast members of Bravo's esteemed franchise for her exquisite glam transformations.

In her role as Creative Mentor, Heggy undertakes the crucial task of enhancing the brand presence and amplifying the visibility of Inspire Greatness across its five institutes spanning Utah, Colorado, and Arizona. Her initiatives extend to orchestrating captivating experiences at prestigious events like New York Fashion Week and London Fashion Week, alongside leading enriching workshops across Europe. Notably, her innovative photoshoot program has earned 24 nominations and clinched 6 wins at the North American Hairdresser Awards over the past 12 years. Heggy also spearheads creative projects and cultivates strategic brand partnerships within the industry, collaborating closely with Aveda on campaigns and social media endeavors, while also making appearances at industry events.

As a leader, Heggy fosters consistency and excellence in education by collaborating with teams across all campuses to refine and grow their skills. She demonstrates prowess in budget planning and analysis, leveraging insights to drive business growth and nurture community relationships and brand alliances.

In her capacity as Curriculum Developer, Heggy meticulously crafts and refines educational frameworks for all five institutes, ensuring compliance with state regulations and fostering consistency across programs all programs. She champions an ethos of continuous improvement, facilitating effective lesson planning, content development, and coordination among institutes to maintain educational standards.

Heggy's multifaceted career trajectory encompasses over two decades in the beauty industry, with a 10+ years specifically to education, creative direction, and curriculum development. Her passion for education and innovation serves as a driving force, as she continues to inspire others to fearlessly explore their creativity in the realm of beauty. As Heggy aptly puts it, "I truly believe the more we share, the more we get. Don’t ever be afraid to try anything! After all, it's just HAIR."